Whether you got an idea about Pay Per Click money on social media, suggested by a friend, or you saw any kind of advertisement about it. It’s 100% true that PPC marketing can make and save you money.
In another case, you might have a sufficient idea about the PPC business but due to lack of direction, you couldn’t proceed with it.
Don’t worry, I’ve got your back.
Being internet savvy, I’ve done a lot of work on PPC and understand how it’s important to learn about it, especially if you want to make money through website monetization.
At the same time, this online advertising method gives an extreme edge to digital marketers to save money by understanding the Pay Per Click strategy.
So, this blog post is for you, if you’re curious to learn about how to save and make money through PPC.
In a nutshell, if you’re interested to learn advanced knowledge, keep reading.
What is Pay Per Click?
Pay per click (PPC), also known as cost per click, is an internet advertising model used to generate clicks to your website from potential customers. You are only charged when a customer actually clicks on your ad, hence the name pay per click.
This pricing model allows you to control how much you spend on advertising, as you can set a budget for how many clicks you want to receive. Pay-per-click advertising is a great way to drive traffic to your website and increase sales without breaking the bank.
How to Start Working on Per Per Click Money?
Starting from Google Ads can be a valuable decision because Google is considered the most reliable platform that gets traffic in billions and shows your ads to the most relevant user.
However, to show your PPC ads to the relevant users on Google it’s essential you know the best way. So, here are a few key points that might be profitable for the PPC advertising campaign.
1. Campaign With the Relevant Keyword
Keywords are the most important element that can ruin or win the situation.
Let me explain how it works!
Google doesn’t show your ads everywhere on the internet. Your ads will be shown to those who search for relevant keywords, that you selected in the campaign.
If your PPC advertisement is on “best carpet cleaning service in California”, Google will only show your ads to those users who search for cleaning services for carpets in California.
In the worst scenario, if your targeted user is in California and your select keyword is “digital marketing service in the USA” then you may unable to reach your potential customer. Because of this keyword, your ad may get lost in New York, Los Angles, or anywhere else.
2. Landing Page Must be Professional
When a person clicks on your ad, they must be taken to a page where they can easily find what they are looking for. If not, the person will quickly leave your page, which will increase your bounce rate and as a result, you will have to pay more.
3. Quality Score is Important
If you want to save money and get the most out of your PPC campaigns, you need to focus on your quality score. Quality Score is a number that Google gives you to show how relevant and useful your ad, keyword, and landing page are to the person who sees it. The higher your Quality Score is, the less you’ll pay per click, and the more clicks you’ll get on your ads.
4. Quality Copywriting
The copy of your ad must be attractive and include a call to action. The headline should be no more than 70 characters, and the description should be no more than 155 characters. You also have the option to use an extended description of up to 180 characters.
3 Ways to Make Money Using Pay Per Click
Making money with PPC is much easier than you think, by following the below methods you might be able to start making Pay Per Click money with any method.
So let’s get down to business!
1. Pay Per Click Money Using Google Ads
Google advertising network provides you with the easiest way to make money. The process to get started is as follows:
- Make any kind of website that gets traffic.
- Create an account on Google Adsense.
- Once your website is getting enough visitors (at least 1000) in one month. Apply for the Google Adsense approval.
- Once your request is approved, you’ll be notified, and earning will start.
- On average Google AdSense pays $30 for 1000 US visitors.
- However, earning may depend on the type of niche you selected and the country of visitors.
2. Create Ads for PPC Advertisers
If you’re a digital marketing geek, start helping advertisers in their PPC marketing campaigns. By doing this, you’ll get paid for providing your services. Once you’ve got the experience you can imagine how much you can earn from creating ads for PPC advertisers.
3. Start Writing Copy For Advertisers
If you don’t see your potential or area of interest, don’t worry, I have another option for you. Almost all companies hire copywriters to write ad copy. Because, if someone runs PPC ads, it doesn’t mean they are a good writer.
So, if you see that you can write perfect, engaging, and converting copy then the copywriting job might be suitable for you. Approach, digital marketing agencies, or search for jobs on freelancing platforms like Upwork, Fiverr, or People Per Hour.
Having knowledge about Pay Per Click is one of the most in-demand skills in the digital marketing industry. Whether, you start a PPC advertisement for your personal business, or looking to sell this service to others. In both cases this skill is profitable.
Finally, now you’ve sufficient knowledge about PPC money and how all this work.
But, all this doesn’t end here!
You can still explore other ways to utilize this skill, find out about affiliate programs, or collaborate with advertising agencies.